1. Introduction
This Cookie Policy explains how Acquisition Atlas ("we", "us", or "our") uses cookies and similar technologies on acqatlas.com (the "Site"): which tools we use, what they collect, when they load, and how to turn them off.
2. What Are Cookies?
Cookies are small text files a website stores in your browser. Similar technologies, such as browser local storage and small scripts (tags) loaded from another company’s servers, work alongside them. We use the word "cookies" for all of these in this policy.
3. When Analytics and Marketing Tools Load
Essential cookies always work. The analytics and marketing tools in section 4 follow these rules:
- Outside Europe: they load by default when you open the Site, without a banner. You can turn them off at any time with the Cookie preferences button below.
- European time zones: if your device is set to a European time zone, you see a cookie banner first and nothing loads until you accept. "Customize" lets you allow analytics, marketing, both or neither.
- Global Privacy Control: if your browser sends the Global Privacy Control (GPC) signal, none of these tools load and no banner is shown, whatever you chose before.
We read the time zone setting in your browser to decide which rule applies. We do not look up your location for this. A choice you save (on the banner or with the button below) is stored in the cookie_consent cookie for 12 months and is used instead of the default. Global Privacy Control overrides any saved choice.
4. Types of Cookies We Use
4.1 Essential Cookies
These are needed for the Site to work and are always on.
- cookie_consent: stores your cookie choice (12 months)
- aa_bk_sid: set on pages with a multi-step form (the self-storage request form), so the answers from each step are saved together (30 days)
4.2 Analytics Cookies
These tell us how the Site is used: which pages are visited, how visitors arrive, and which pages lead to a booked call or a form sent.
- Google Analytics, loaded through Google Tag Manager: pages viewed, the referring site and campaign tags in the link you followed, device and browser type, approximate location derived from your IP address, and events we define: a lead form sent (with the form’s name) and a click on a call to action in an article. Google Tag Manager is only the loader; it does not set cookies of its own. Cookies: _ga and _ga_* (up to 2 years).
- PostHog: product analytics: pages viewed, clicks, and when you leave a page, plus session recordings of how a page is used when recording is switched on for the Site (form fields are masked). Stored as a ph_* cookie and in local storage (up to 1 year).
4.3 Marketing Cookies
- Leadsy (by Instantly), visitor identification: the Leadsy tag records your visit (pages, time, IP address and browser details) and matches it against Leadsy’s own data to identify the company, and where possible the person, behind the visit. We use it to see which companies visit the Site, and we may contact a business identified this way about our services. Leadsy sets its own cookies.
Under some US state privacy laws, such as California’s, Leadsy’s visitor identification and Google Analytics cookies can count as "selling" or "sharing" personal information. You can opt out with Global Privacy Control or with the Cookie preferences button in section 3.
4.4 Booking Calendar
The booking pages (/book, /call and /self-storage/book) and the last step of the self-storage request form embed a Calendly calendar. Calendly may set its own cookies inside that calendar; see Calendly’s cookie notice. The calendar’s address carries a random booking number and a short code for your choices in section 3 (analytics on or off, marketing on or off), which Calendly returns to our server with your booking (section 5).
5. What Our Server Records
When you book a call through a Calendly calendar on the Site, our server receives the booking from Calendly, with the code for your choices in section 3 as they stood on the page. For a booking without that code, it uses the choices your browser reported with one of our forms, if you filled one in, and otherwise records nothing. If those choices allowed analytics, it records the booking in our analytics: in PostHog, under the email address you booked with, and in Google Analytics, as a "schedule" event with the campaign tags of the link you followed, without your name, email or phone number. With analytics off, with Global Privacy Control, or before you accept the banner in a European time zone, it records nothing there.
6. How to Control Cookies
6.1 On This Site
- Use the Cookie preferences button in section 3 to turn analytics or marketing off, or back on.
- Turn on Global Privacy Control in your browser or with a privacy extension. The Site then loads none of the tools in section 4.
6.2 Browser Settings
Most browsers let you see and delete cookies, block third-party cookies, or block cookies from specific sites:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions
6.3 Opt-Out Links
- Google Analytics: Google Analytics Opt-out Browser Add-on
7. Impact of Disabling Cookies
Turning off analytics and marketing cookies does not change how the Site works. If you block all cookies, a multi-step form may not keep your earlier answers, and the Site cannot remember your cookie choice.
8. Updates to This Cookie Policy
We update this policy when the tools we use or the way they load change, and we change the "Last updated" date at the top when we do.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: contact@acqatlas.com
Support: support@acqatlas.com
Website: acqatlas.com
See also our Privacy Policy and Terms of Service.